LASSO
Lasso, once known as 4C, is a workforce management software that makes finding and communicating with your talent easier than ever. It analyzes all candidates’ availability and qualifications, allowing the customer to schedule the best team at the best cost. My role was to collaborate with my art director, Jason Skinner, and project manager, Mike Boyd, to create the company's logo lockup, color palette, brand guidelines, UI interface color arrangement, and website design. The name and tagline of the company is credited to Ben Hurston and Alex Issacson.
LASSO WORKFORCE
Formerly known as 4C, Lasso is a new software company that simplifies hiring and managing part time workers. With the creative team at The Buntin Group, I was able to develop this brand identity from start to finish. I selected and curated the typography system, color palette, and iconography. My design work for this brand was recognized with a silver ADDY for Logo Design, a silver ADDY for Stationery Package, and a Gold ADDY for Integrated Brand Identity.